The percentage of consumers who used the internet to find a local business in 2021
Source: BrightLocal
The Relevance of Local SEO in a Post-Pandemic World
A lot has changed for local SEO in the past two years, with the introduction of social distancing measures and the explosion of online services and e-commerce. Online business work on fast turnaround times and proximity to the user is as crucial as before, probably more, as people expect same-day delivery.
Therefore, local SEO strategies are still effective for the vast majority of industries, from food and beverage, to retail, IT, hospitality, and many more.
Even businesses that conduct most of their sales online can benefit from Local SEO. In fact, as device localization is strictly tied to the ever-growing mobile usage of Google, proximity and Google Maps optimization might be more important than ever.
90%
1-3
Of all mobile searches is related to location
Source: Think with Google
76%
The percentage of people who search on their smartphones for something nearby and visit a business within a day
Source: Google
28%
Of the searches for something nearby result in a purchase
Source: Google
2-3
Smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location
Source: Think with Google
Local search engine results are influenced by the type of device the user is carrying the query with, as well as their previous queries, their registered location, and their socio-economical profiling.
Local SEO differs from traditional Search Engine Optimization because it targets a much narrower geographical area. For example, a high-end restaurant will take initiatives to encourage getting positive reviews from locals and be associated with the name of their city, rather than competing for getting the most online traffic.
Technical Setup
Google My Business setup and content creation, Website SEO assessment, backlink building, and local directory listing
PR Campaigns
Local newspaper PR campaigns, Google review campaigns, and Google My Business product listings
Data Analysis
Reporting with generated leads, lead location, website traffic, number of interactions, and much more