The Relevance of Local SEO in a Post-Pandemic World

A lot has changed for local SEO in the past two years, with the introduction of social distancing measures and the explosion of online services and e-commerce. Online business work on fast turnaround times and proximity to the user is as crucial as before, probably more, as people expect same-day delivery.

Therefore, local SEO strategies are still effective for the vast majority of industries, from food and beverage, to retail, IT, hospitality, and many more.

Even businesses that conduct most of their sales online can benefit from Local SEO. In fact, as device localization is strictly tied to the ever-growing mobile usage of Google, proximity and Google Maps optimization might be more important than ever.

The percentage of consumers who used the internet to find a local business in 2021

Source: BrightLocal

Of all mobile searches is related to location

Source: Think with Google

The percentage of people who search on their smartphones for something nearby and visit a business within a day

Source: Google

Of the searches for something nearby result in a purchase

Source: Google

Smartphone users are more likely to purchase from companies whose mobile sites or apps customize information to their location

Source: Think with Google

Local search engine results are influenced by the type of device the user is carrying the query with, as well as their previous queries, their registered location, and their socio-economical profiling.

Local SEO differs from traditional Search Engine Optimization because it targets a much narrower geographical area. For example, a high-end restaurant will take initiatives to encourage getting positive reviews from locals and be associated with the name of their city, rather than competing for getting the most online traffic.

Azimuth’s PR Marketing Process:

Technical Setup

Google My Business setup and content creation, Website SEO assessment, backlink building, and local directory listing

PR Campaigns

Local newspaper PR campaigns, Google review campaigns, and Google My Business product listings

Data Analysis

Reporting with generated leads, lead location, website traffic, number of interactions, and much more

Improve traffic on your digital channels with our consultancy services, now extending to Riyadh.

Book a free consultation now to explore how we can elevate your business in both Dubai and Riyadh.