of online adults ages 18 to 34 are likely to follow a brand on social media
Long gone are the times where social media marketing was seen as a novelty. Global firms now use Facebook, LinkedIn, TikTok or Instagram to promote their brands and nurture a loyal community of followers across multiple social media platforms.
However, posting for the sake of posting will not give you access to the full potential of social media marketing.
Social media channels for small and large businesses alike can drive traffic your website, establish your brand authority and be a great way to attract and interact with user generated content such as reviews or comments.
Azimuth Digital brings a holistic view to your social editorial calendar, planning targeted strategies according to your audience and ideal customers. But that’s not everything: social media are far more than an interactive global billboard. For many users, they have become the primary gateway to their purchases and product complaints, thus playing a crucial role in lead generation, sales, and customer support.
After agreeing on your buyer persona, company tone of voice, and goals, we start designing a content calendar that is full of engaging content. Our motto is to avoid salesy posts and strive for quality copy and visuals that can actually inform and educate your audience.
Craft a highly-customized multichannel strategy and content calendar, according to your industry, positioning, and ideal clients.
Develop customer support, manage complaints, and build a loyal community of followers to strengthen your brand and online reputation.
Having a content calendar shouldn’t mean ignoring what’s trending. Resonate with viral trends with last-minute content that is in line with your brand.
Keep track of your social campaing’s results with quantitative and qualitative reports to measure your Return on Investment and plan new moves.